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Author Archives: Herb

Building your Base of Social Media Influencers Leave a comment Read more »

Building your Base of Social Media Influencers

I’ve been doing better lately with reading blogs/news/etc. each morning.  Social media has plenty of it with a mix of important announcements (like Facebook changing its ‘like’ button yesterday), and on the other end of the spectrum with meaningless hype stuff.  As I’m reading I’m often…


Social and Mobile are Converging Leave a comment Read more »

Social and Mobile are Converging

This is a short blog post because Facebook’s CTO, Bret Taylor, said it all for us.  While talking about the future of Facebook, and the convergence of social and mobile… “My sense is that mobile devices are inherently social… [mobile devices are] already filled with…


How Social Business Will Change in One Dog Year 2 Comments Read more »

How Social Business Will Change in One Dog Year

It’s that time of year when every industry starts talking about how the coming year will be different than the current year.  I too have been thinking I needed to pull together a blog post on the topic.  But, I’ve been holding off because there’s…


The Kite Fliers Team is Growing Leave a comment Read more »

The Kite Fliers Team is Growing

I’m excited to announce the addition of Hank Pantier and Dean Rizzuto to the 6kites team – affectionately called Kite Fliers. Since launching 6kites I have talked to hundreds of people to find out what skills I need to bring together at 6kites to set…


Most Social Media Reporting Misses The Point Leave a comment Read more »

Most Social Media Reporting Misses The Point

I’m following the developments at Klout.  They have created the “Klout Score” which they say is “the measurement of your overall online influence.”  What I like about them is that they seem to understand that activity by influential community members is the key to achieving…


Net Promotor Score as a Online Community Strategy 2 Comments Read more »

Net Promotor Score as a Online Community Strategy

Recently I was asked to think about how a company’s community strategy could impact net promotor score (NPS).  To be honest, I hadn’t thought much about NPS before and I’ve needed to get up to speed on it.  If you’re new to NPS, here’s a…


6kites Has Taken Flight Leave a comment Read more »

6kites Has Taken Flight

Welcome to the 6kites blog. Here you will find our point of view about social media, online communities, Enterprise2.0, and mobile apps.   In particular, we will cut through the hype to provide a practical way to achieve measurable results.  Additionally, the blog will carry…